Skyward Collapse did really well on launch, and had a goodly bit of press about it. The launch momentum then tapered off unfortunately. We released the expansion in August, which is always a really bad time to release anything, but we did that as an experiment since an expansion is relatively low-risk. Unsurprisingly, it did not go gangbusters on launch, but that was fine. What was NOT fine was that it never did wind up really increasing the sales of the game itself all that much.
I think it all depends on what coverage you happened to see, and where you frequent. Most people go "oh Bionic Dues had no coverage," versus you feel the opposite, etc. We always do the best we can, but the circumstances always really kind of vary.