We're still working on Bionic marketing-wise, and hope that there will be some breaks with that.
I am unclear on some of your terminology, though -- can you clarify if you don't mind?
- What do you mean about "price locks?"
- What do you mean by "setting the price according to marketing success?" That's not something that we can really gauge until we see it actually selling (or not selling). The marketing seemed reasonably successful for Bionic prior to it coming out; we got some pretty heavy duty coverage in some key areas, and it was all positive.
In terms of the market, ultimately there is a luck factor involved. As frustrating as that is, it's something that I recognize. AI War is as popular as it is partly due to luck, and Bionic is less popular than we expected partly due to luck. That's not to say I throw my hands up in the air in terms of trying to do something about the situation, but I think that overcompensating for things in the wrong areas can happen if the luck factor is not at least considered. Or on the other end, expectations for repeat success can become inflated.
Day one DLC is pretty much out for us as we won't have time to create it. But presuming that this takes off well at all, we'll be working on an expansion for this pretty fast. And if we have good time, and depending on just what the overall situation looks like, there should be an AI War and a Bionic expansion in there before summer, too. Don't hold me to that, because there are a lot of suppositions there. But still.
AI War actually made a ton of money last year -- more than the year prior. So it's really doing fine with the model it already has, it has always been a killer earner. Valley and Skyward also didn't do bad at all last year, although the expansion for Skyward completely tanked. Although given that we put out Valley 2, the Valley sales were pretty pathetic in terms of being a net negative return there. Anyway, even just looking at last year it is not clear why Skyward did so much better than Bionic, when I think the latter is a better game, even though both are good. The marketing actually seemed better on Bionic, too. To me, that's largely the luck factor.