Cheers!
In terms of the pricing, I think that the price is appropriate for a number of reasons:
1. It's a reasonable reflection of what we're able to do with it budget-wise from our end versus the scale of the market. Aka it's not that this is lower effort, but the effort-to-market-size ratio is more in our favor.
2. Other games that are similar in this genre are priced similarly, and we don't want to stick out as "the expensive one," because then that makes purchases a lot less likely.
3. Well, and other variations and subtleties related to the two things above.