If you are tired of not getting coverage, you take a risk.
I'm not... tired of not getting coverage. And certainly not that kind! We get oodles and oodles of coverage from huge sites on a practically monthly basis. Even my pal Cliff Harris can't match it or close.
The problem is the timing and the kind of coverage. We're having trouble getting proper sit-down playthroughs or reviews in key outlets, and that is something that really stymies us. Cliff Harris really beats us on that, at least excepting AI War.
TLDR: We're extremely excellent at getting one kind of coverage, which has certain benefits, but pretty iffy (these days) at getting a crucial other kind of coverage, that has many more benefits. And that kind of coverage that we really need is basically not news-related. Not "we're having a sale, or we're releasing a game, or here's an interview, or here's a tidbit about an upcoming game." We get all those things, routinely. What we need are actual sit-down plays and reviews. We need Total Biscuit doing a WTF like he did for Valley 1 but none of our others, and RPS doing one of their LPs like they did (the first segment of) for AI War, and the early beta of Valley 1 (negatively), but none others.
So yeah, we're in huge need of word of mouth always, but that's because that's a stand-in for reviews (and in some ways more positive), not because we don't get talked about at all. Just getting the spotlight on yourself for using a controversial word would not be in keeping with how I do things or really what we'd even need anyhow.
Though I know what you're saying, I just figured I would explain why the disconnect. I know some other indies put on a public persona and say outrageous things that they may or may not believe, but that's just not my style. What I say, I actually mean, and I don't have a public persona separate from my personal one. I think that's better in the long run, and I intend to still be here 30 years from now if I can (my god, my post count on these forums will be 170,000 when I turn 60 at the current rate, heh).