This is an opinion only, and i probably am wrong, but i am trying to be helpful...
1.
if RPS and other sites think Arcen is AIWar and they aren't even looking at the other games (which is a shame, because for variety and change Tidalis, AVWW1, AVWW2 and Shattered Haven all offer different feelings and styles and game play mechanics which is a cool thing to have in a studio, right? I like Variety!) Anyway, why not target to narrow and specific targets rather than broad base? Instead of Steam and everyone and get slammed by the griefers, why not find the strategy sites specifically and ignore the RPS and other whining sites for the Skyward Collapse promotionals?
1b.
And really market to your own fan-base, which is us! By making pleas! Offering Specials and credits, and by putting peoples names in the game as characters? (I know it sounds tacky, but my college does it for bricks on campus to raise money for the school, by selling to the parents and alum, so i thought it might drum up a certain amount of revenue.
2.
Also... and this sounds... well... one trick pony-ish, but if that is what they say, then why not ride that horse into the sunset and all the way to the bank? By that what i mean, is first of all, make more AIWar expansions (which you are already doing) and maybe a AIWar lite? I mean, like Bud, only less filling?
I know, i'm being silly, but what i mean is a you know, small, 'distilled' version of AIWar maybe, with fewer options and tricks and meant to be played in small 30-45 minute chunks, just an idea?
Maybe start up EoTM again, and even revamp AVWW1 & 2 and cast them in a AIWar environment, a land based 2D side-scroller with the normal characters, but all the enemies as AI bots?
Come out with a AIWar 2... where you play as the AI? (now that is an idea i really, really like)
In other words, ride that horse on anything and everything and throw it in as spice on the projects that aren't AIWar just as seasoning.
3.
Take AI War and remake it, as a Western, with wagons and indians! As a Naval Battle Game! With Horatio Hornblower and Gregory Peck Duking it out on the High Seas! Turn AI War into a land-based tank and soldiers game with deserts and mountains and rivers to cross, where the tanks sometimes get caught in the rivers and get ruined, or the soldiers sit in the mountains and take rifle pot-shots at the convoys on the roads below and take out quite a few of the bad guys!
Make AI War a Zeppelin game with old timey canon shots that fall off the mark, and ill-kept gunpowder that sometimes blows too soon, and sometimes too late!
In other words beat that horse until you get past all this 'i'm making this game and their hating on me!' syndrome and you can get up in the morning and pay your bills and go on vacation and not have to sweat the griefers. And make your games in the AI War image, and maybe branch out into the strategy and tactics image, and eventually into the general 'Hey I feel like making a Dance game! kind of thing and you can do it, because you've got a base big enough to do what you want and not sweat it.'
I know all this may sound silly, but I mean it, for real, i really do! And i would love it when RPS comes asking for a 'exclusive' and you tell them, "Sorry guys, I've got another mag that understands what i'm doing better, but thanks for the thought, you know?"
-Teal