I do not like social networking. Certainly wouldn't play a game about it or pay to play one.
Sociology has always been one of my interests. Once I heard the general premise, I was interested in what approach Mitu Khandaker (who developed the game, not Cliff) would take with it. And while it's presented otherwise, the only real thing the game has in common with Facebook is the interface. I can't imagine social networking teenagers would be more into the game than the type of gamer that enjoys simulation titles. Redshirt's just a management sim where you attempt to balance your work, sleep, eating, social time, alone time, and romantic engagement (should you choose to pursue it) through real-life simulations and online interaction. All on a space station housing the neediest crew in existence.
I doubt that sells it to anyone, but hey, my brain enjoys a spinning plate act every now and then. My real concern is that I don't know if there's a point to all of it, haven't played that deep. Also, speaking from my own experience with social networks, I'd say somewhere in my transition from early to mid-20's I became apathetic to all that stuff (speaking personally, not about Arcen's pages) -- though I do recall Facebook wasn't terrible in the early stages when it was just a college-exclusive network.