I do kind of wonder how many people were pushed away from the game "permanently", and how many people are just waiting for the price to drop, or at least wait for the official release. You can't deny that early access is a pretty hot thing right now, and lots of people are willing to pay extra for it. Now would I personally pay $90 for an alpha/beta? Hell no. But I have a feeling that the extra income from charging more for early access will more than make up for the relatively few people who will never buy the game because of the early pricing. I honestly don't think that many people are paying that much attention. The bottom line, I think, is that if the game is good, they are going to come out okay.