This should serve as an example to game developers of how to try to present ideas for kickstarter.
[Very imcomplete, but things I noted that helped lead to success]
*Clearly explain your idea and concept, demonstrate a clear plan for success and the goals of the game
*Make the game idea unique yet familiar
*Explain why the game makers are suited to their goal
*Make the initial seed money for success less then you need to break even if the made game is bare bones, with the expectation you will break it somewhat quickly [This is tricky]
*Add very numerous stretch goals that you hoped to do eventually anyway. Thus promote to add more money, making it so that you make the money you need anyway, but now you are dangling tasty treats encouraging upgrades from the current pool of players.