You have to make money, so you have to raise the price, this has nothing to do with drm, which you say the drm accessibility is reduced, that is on purpose to reduce pirates.
It's only to stop 2nd Hand sales, it has nothing to do with Anti-Piracy. If they wanted to do anti-piracy there is a superbly simple system for that, make your game a MMOG , release patches in a monthly cycle, build upon your game with expensions and free content. Service to customers - no disdain towards pirates, because pirates are always also customers (sometimes) if you piss off pirates enough that they won't buy nor pirate a game, then what you managed to do is reduce the amount of people that play your game. And less people playing it, means less people talking about it.
This DRM has only 2 reasons. 1 to promote their uPlay service which before this DRM was useless, now you can get freebies that you have to unlock for playing. Accounts are not transferable, so selling your game = no longer possible. And buying a used game = more expensive than pirating it with the same "content" access level.
2nd Reason is to more accurately measure who plays what, where and for how long.
Lastly,
which you say the drm accessibility is reduced
that part makes no sense whatsoever
Pirates get ALL THE CONTENT save for the uPlay stuff. Customers only get that content + uPlay stuff for as long as the servers are up (Which if EA is any indication, is 3-5 years.) and if they remember their password.
So the only ones bothered by this DRM are - 1 first sale customers, resellers and used game buyers
Pirates don't care about the DRM, when they can pirate it then its cracked (or more or less cracked, see Silent Hunter 5) which was enough to showcase what a broken mess that was...
Anyhow, this E3 i also caught attention of Bullet Storm, which looks like a fantastic fresh (PC) shooter.
