I mean look at Blizzard's recent policies as a great example. Diablo 3 was the MOST pre-ordered single-player game EVER in Amazon. There were already millions of people who were ready to buy the game even before launch. Yet Blizzard thought it would be a good idea to make it online-only, have no support for modding, offline, or LAN play, and look how that turned out? It became their most hated game ever - it forever tarnished the company's near-perfect reputation. And 3 months later? It's a ghost town.
Was it worth it? They probably ended up losing more customers in the end. Accounts got hacked, people were outraged, and Blizzard went through all that trouble for nothing. What has it really accomplished?
I have no particular affection for Blizzard or their products, but I'm pretty sure you are greatly exaggerating the truth here.
- I don't know if there are any actual numbers to support whether D3 is their 'most hated game ever,' but I'd be willing to counter with an equally imaginary and probably equally true assertion that many of the 'haters' not only ponied up the cash for the game anyway, but also played the heck out of it and still do.
- With regard to their reputation, it probably only tarnished it in the eyes of the folks in the category described above, and these same folks probably also
still bought and played the game, and probably will buy the
next Blizzard game, grumbling all the way. When it comes to video games, loudmouthed naysayers will pretty often put their money where their mouth is... only long enough to preorder the game.
- I'll assume that the 'ghost town' you're referring to is the co-op form of play
Because their actual 'dudes playing Diablo' metric is probably still really high.
- What has it accomplished? Alienating a few gamers, while confirming that locking down the controls Apple-style still rakes in the bucks.
Really, the polar opposite of the quiet, snickering pirate who never pays for anything is the bellowing franchise goon who always pays for everything.
My position: if it has DRM, I won't buy it unless it's super cheap and on Steam. If it's a really good game that I might want to play a second time, I'll just wait for a non-DRM version to come out. I'm a patient guy. I don't pay for subscriptions.