Speaking of local newspaper movie reviews, I remember that when Casino Royale came out -- which personally I think was brilliant in just about every way for that kind of movie, and the pinnacle of its genre -- the local reviewer felt very different.
He started out his review by saying, paraphrased "well, I hate very James Bond movie." And ended with "yeah, and this one is pretty terrible too." I'm not sure who that review was supposed to be useful to. Other people who already hate the series? I think they know to stay clear already.
The bigger problem was that this was a movie that he had no interest in, but that he couldn't avoid doing a review for if he wanted to stay relevant. He's supposed to be an authority on every movie, ever, right?
It's the same thing with game reviewers. Making them review tons of stuff they have no interest in leads to these 30-minute reviews that then pan a game. I'm not saying that only the deepest genre enthusiasts should do reviews either -- some people love every last James Bond movie, and around half of them are pretty terrible by most objective standards. But at least a general interest in the vague genre is a good idea.
I definitely think you're on to something there Chris.
You have to rate a movie based on what it's TRYING to be, and the same can be said for video games. You wouldn't downrate a comedy because it wasn't scary enough right?
I disagree with LaughingThesaraus that we can just rate things in a vacuum, because that's simply not how the human mind works. We operate completely on relativism, experience, and comparisons.
The new Star Wars movies (prequels) might have actually been decent Sci-Fi flicks on their own merits, but compared to the originals, they were garbage. Peter Jackson's The Hobbit may be a decent epic fantasy movie, but compared to his LOTR Trilogy Masterpiece, it was barely stomachable (in my opinion).
You may see a beautiful woman alone in a room, and admire her beauty. Then another woman comes in who is so much more beautiful than her, that it makes the first woman look ugly in comparison.
Beauty is about expectations and relativity, nothing can or SHOULD be rated in a vacuum. Having said that, your expectations should be realistic. If that reviewer doesn't like cheesy James Bond action movies, then I don't know why he would even choose to rate it? If a game reviewer doesn't like RTS games, then why is he rating AI War? You may laugh but these things happen all the time.
Personally my favorite genre of movie is horror. Not grotesque, bloody, pointless gore (which I think should be made into its own genre), but the kind of horror movie that fills you with suspense and mystery. The best horror movies don't even have a single cheap scare in them, but rely on your imagination to do all the work for you. I recognize that I'm heavily biased in this way. I have enjoyed horror movies that received terrible reviews, simply because I have a good imagination and I'm very partial to the genre.
On the other hand, I hate comedies. Movies like The Hangover and American Pie are so extremely non-funny to me that I would rather spend my time listening to a symphony orchestra composed of screeching violins. So obviously, if I were a reviewer, I wouldn't rate those types of movies, simply because well, I'm pretty cynical of all of them. I think the last comedy movie I saw that actually made me laugh,
hard, was Mrs. Doubtfire; and that was made in the mid 90s. They just don't make comedy movies like that anymore. Now it's all about sex, partying, and stupidity.
Casino Royale certainly was a good movie, but if I had to choose one to epitomize the pinnacle of that genre of action movie, I think I would have chosen Mission Impossible 3 instead. Ironically, the 4th one that just came out recently was pretty disappointing to me. This in spite of the fact that it received glowing reviews.