Probably too late to change anything, but I would distinguish this from other rougelikes in the fact that you can...save, among other things.
In other words, for me, since I don't care for rougelikes because I feel the lack of save hides other negatives, while BD does allow saving, BD will from the description be assumed to be "rougelike" instead of "rougelite" even despite the name difference. There is simply no evidence or examples of how they are different, including saving.
In other words, it fails to draw in those averse to the genre. So it won't get a second glance from many due to that reason alone.
I know I wouldn't, from the description alone.