Cheers everybody.
The comments are taken in the spirit they were given. On that note, though, I'm done talking about Reverse AI War for a few weeks at least. I'm not going to be working on it or discussing it. It exists as a contingency, you guys know what it is now, I think it's neat, but as folks have pointed out "now is not the time." I'm not completely sorry I brought it up, but I have a much better focus now thanks to a long talk with the kickstarter folks. I had a meeting with their head of games, along with our own rep, and they were able to give us customized, detailed, and fully-knowledgeable (no armchairing or inferring, but actually based on data in this specific market segment) advice.
You'll be happy to know that they echo a lot of things that are said here, and things that we were already doing, but they also had a lot of other things that I'd never thought of. And in general some things that I wondered about the usefulness of they were able to confirm either yes or no it has an effect in this area. This gives a lot better focus for us going forward, and you can expect to start seeing changes to the campaign tomorrow.
They were also hugely positive on the campaign in general: acknowledging that it's going to be a tough battle, but it's also not something that has like a 4% chance of success or whatever. We're very much in a "normal zone" for a lot of campaigns that fund successfully but have a tough time up until the end.
As I noted yesterday, we still have plenty of time to maneuver, but now the shift in thinking is largely coming around to how to really maximize everything in this campaign itself... and not on the various contingencies if our existing plans don't work out. Basically our various existing plans are all still in progress, but we also have a lot of other new things to work on.