Yep, definitely trying to ride that wave. They're reporting on the kickstarter already, and I just did a length interview with RPS today on a lot of topics that also touches on the kickstarter. In the mainstream press I'm definitely going to be hitting them hard in terms of trying to get the word out about the kickstarter once it launches, because you want people to have a place to actually go and be able to sign up immediately. For now we're getting lots of requests to be informed about the kickstarter (nothing huge, but a few dozen so far), and I'm seeing threads pop up all over the place via google alerts.
What I really want to do is hopefully improve our outreach on social media, in particular forums, because that's where a lot of our audience is. It's beyond impolite for me to go in and post myself, though, and generally considered kind of rude at best. So I'm hoping that starts now some (seems to be), continues to grow as we share increasing news, and then ultimately snowballs during the kickstarter itself. We shall see.
