Revised Logo For Ancient Shadows

[x4000]

Original: http://christophermpark.blogspot.com/2012/08/revised-logo-for-ancient-shadows.html

In case you missed it from our main news blog, the beta and preorders for AI War: Ancient Shadows began yesterday!

One particular complaint that caught me by surprise was about the logo for the expansion, which was using a font that apparently is widely-reviled.  Algerian wasn't a font I was terribly familiar with (not like Comic Sans, which everyone knows to hate), and I had done enough post-processing on it that I though it looked reasonable, anyhow.

Ultimately that was a font that was going to rub a lot of people the wrong way, though, and the more I looked at it the more it bugged me, too.  The player who suggested changing it, doctorfrog, also was so kind as to actually suggest a specific better font!  Evidently he works with typography quite a bit.  I looked around at a number of other fonts last night, couldn't find anything remotely as nice as the one he suggested, and so went with that.

Here's the result as applied to the main banner on our site:

That's way stronger than the old Ancient Shadows logo, and so I definitely wanted to give a special thanks to doctorfrog.  All of the images on the site and store and blogs have been updated to use the new logo, and the installers have also been updated to include that.  The next beta release of the game will update everyone who already installed the game to have the new logo.

For the sake of comparison, the old logo:

[Minotaar]

Nice, I like this one a lot more  Even not knowing what the original font was, it still somehow didn't look right to me.

[chemical_art]

Looks good!

[Draco18s]

Personally I still like the old one, but I can understand the need to change.

(As for comic sans, when I was making a tool for Drawception, to be able to easily add words--drawing letters with the mouse is hard!--I intentionally used Comic Sans, as a subtle hint that one should be using text as rarely as possible).

[relmz32]

Personally I still like the old one, but I can understand the need to change.

I agree. The first one looked great, Chris.
The second one looks good too.

[x4000]

Can't please everyone, sadly!  But at least everyone at least likes the new one, rather than a minority of people having an "oh god I hate that" reaction.

[Hearteater]

Really like the new one.  Didn't have problems with the original, but now that I see the new one...much better.

[keith.lamothe]

I find the new one far more pleasing   The old one was slightly off-putting, but I have my art-pickiness on stand-down because it's basically insatiable

[Kahuna]

I like the new one more. The font is better imo.
Old font=Side-scrolling Halloween
New font=Evil machine

[relmz32]

Also,
the planet and nebula backgrounds look really good. There is color in this game!

i'm a fan.

[doctorfrog]

I like the new look. Thanks for taking the time to hear out one finicky player, Chris!

[x4000]

You bet!  Thanks very much for how specific the suggestion was, too.

[Coppermantis]

The first one was fine, but the new one is cool too. Looks a little more consistent with the existing AI War Font styles though.

[mrhanman]

I didn't know to hate the first font, but the new one is definitely better. 

[BobTheJanitor]

I didn't want to say anything, because after the endless art complaints for AVWW I didn't feel right complaining about anything aesthetic, but the new one is definitely much improved.