Chris, has any Danish TV-companies and newspapers contacted you yet? If not, let me know.
Next week there is a discussion in the Danish parliament on renewed government support to the Danish gaming industry. Unity is/was based here in Copenhagen, but they seem to have gone multinational and moved their HQ to San Francisco. They still have a Copenhagen office, though.
Unity seems to be an international success, I believe they don't need government funding any more. But they are almost unknown here in DK. This surprises me, no one I have talked to, including two programmers I recently met, have ever heard of Unity, or OTTE, as the company was formerly called. Perhaps it is possible to get the media interested in AIWar via the connection to Unity? The upcoming parliament discussion transforms this whole thing into breaking news, and Danish reporters love success stories, ugly ducklings becoming swans and all that stuff. And the fact that you can download the old version of Unity for free, combined with national narcissism, would almost guarantee that at least some reporters would be interested.
One problem could be that the reporters would focus solely on Unity and forget AIWar (national narcissism again). But on the other hand, a game engine is not something to show off to everybody, but a finished game is. If Unity's PR manager had been Danish, I could have given her an informal call right away and discussed the possibilities, but she is Russian, and my Russian has become rather rusty over the years. Also I don't know how Russians feel about informal calls
But anyway, I believe there might be some potential free exposure for you in this current state of affairs.
So far I have just sent a short email to some select reporters (two TV-stations, two national newspapers and a gaming magazine), pointing them at the Arcen web site and leaving them your email address. I could send another email, this time also mentioning Unity, while you send some of your own material and some serials?
What do you think?