The way I see something like that is that I'd be alright channeling a few dollariedoos towards a company that does things I like and I want them to keep doing things I like. I'm patreoning like a dozen artists at this point, only $1-$5 a month (mostly $1), but it's the token gesture that combined with 400 other people doing the same thing gives them enough of an income to not have to worry about day-to-day costs.
Sure, it'd be harder for a game studio that way, less frequent releases for a piece of content worth much more. But I can see the appeal.