Also, in making a more sane post that is not simply spam: I'm a sound believer in "less is more" approaches. While playing games like Oblivion, Skyrim, Dragon Age and OH GOD ALL THE FF GAMES I've found that my eyes sort of glaze over at all the incessant lore spam that you are subject to. In the FF games it's even worse, because bloody all of it is voice acted in 6 hours of cinematics with over-the-top effects and adrogynous characters (I don't like FF, how can you tell?).
So while Lore has a place, definately, make it not overwhelm the player.