I have no specific opinion regarding the new art style, i just want to share my little story. I'm a hardcore gamer at heart and i miss games like Master of Orion and Space Empires. A long time ago i stumbled upon AI War. I think was browsing some forums over at gamefaqs and the right banner "suggested" AI War, among 2 or 3 other niche space strategy games I downloaded the demo, but despite being pretty hardcore, i found the tutorial pretty much overwhelming. I was unfamiliar with the whole concept of AI war. I usually micro my guys in every game, but AI war is really more like total annhiliation or supreme commander. Anways, i stopped the demo and didn't bother again for several months. At some point Steam had a sale with all 4 expansions and i remembered the game and bought it rather cheap but on complete impulse. After 45 hours now i really like AI war a lot.
ONLY because of AI war did i try the Valley demo some days ago and then bought it full via Steam. The whole concept of Metroidvania with indi graphics is not to my liking, but the gameplay is fine.
The point is, i would not have bought the game judging by screenshots or a small description, because its not my genre and not my style. However, I'm still playing it (when I'm not playing AI war...)
I think in general a metroidvania is a rather uncommon (so say it nice) genre choice for a pc game. I think the target audience for a computer are quite different from a console, and that is the reason why AI war made good salesand valley did not. Strategy is a genre pc gamers like and console gamers rather dislike, its the opposite with metroidvania. I wish Arcen the best and i hope you guys focus on the right genres. Just like Microsoft did with Halo Wars for the box (despite it being HALO), an AAA or Indi company has the odds stacking against itself when they do something completely out of tune. I really cant tell if new art style will given sudden rise to Valley, but i believe it is unlikely. Art may be a problem for valley, but i think a bigger problem is genre and gameplay, which does not work too well with the PC crowd that is attuned more to strategy and rpgs. Lastly, I'm pretty sure the main audience for indis in general are old school gamers, i.e. people age 20+, who like nostaliga, good old times and stuff. The 80s and 90s where the age of Civiliation, Master of Magic, Fallout but being a gamer to the core i dont really remember and pc jump and runs from back then.
Long story short, i think the odds are stacked against valley and pouring money into the game is unlikely to have the effect you seek.
Regarding Kickstarter, i recently followed 3 game projects that were a success. Grim Dawn (Diablo), Xenonauts (UFO) and Wasteland 2 (Wasteland). These projects did suceed because of Nostalgia. People my age (28) remembering the good old days and hoping the indi remakes bring them back. Valley has no such prequel or rememberance.
I still love you guys, hoping for the best.