Exactly -- linguistics has always been an interest of mine, also, though I'm no expert. And yet so many people have been saying it the wrong way, it really surprised me.
The way I chose the name was: I opened up my big file of phonemes that I like and have been saving for names (for characters, games, places, whatever), and started combining them and using them with different suffixes and prefixes. This was the one that I liked best out of the ones that I tried. I guess that's kind of an unusual way to create a company name, now that I think of it.
